Markops : The simulation for marketing training /
Larreche, Jean-Claude
Markops : The simulation for marketing training / Jean-Claude Larreche. - New York : McGraw-Hill Book Co. , 1988. - 216 p. : a software disk. - McGraw-Hill series in marketing .
Contains software for use on IBM PC and some compatibles DOS 2.0 and up with 256K.
0-07-834535-9
Marketing
Company report Customer benefits Distribution functions Marketing challenge Marketing operations Marketing process Marketing strategy Markops world
Markops : The simulation for marketing training / Jean-Claude Larreche. - New York : McGraw-Hill Book Co. , 1988. - 216 p. : a software disk. - McGraw-Hill series in marketing .
Contains software for use on IBM PC and some compatibles DOS 2.0 and up with 256K.
0-07-834535-9
Marketing
Company report Customer benefits Distribution functions Marketing challenge Marketing operations Marketing process Marketing strategy Markops world