Marketing / (Գրառման հմ. 32734)
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000 -LEADER | |
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fixed length control field | 00954nam a2200325 u 4500 |
001 - CONTROL NUMBER | |
control field | 000044755 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230826153137.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 980406s1984 ai |||||||||||||eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0-471-86493-5 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Zikmund, William |
245 10 - TITLE STATEMENT | |
Title | Marketing / |
Statement of responsibility, etc. | William Zikmund, Michael D'Amico. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | John Wiley & Sons , |
Date of publication, distribution, etc. | 1984. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 734 p. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes index, glossary, photo credits |
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Multiple market segmentation |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | National brand |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Nonprice competition |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Out-of-stock losses |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Reverse distribution |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Social responsibility |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Standart Industrial Classification System |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Target markets |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Ultimate consumer |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Vertical marketing system |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Zone pricing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | D'Amico, Michael |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 77804 | 658.8 Z-36 | 3000044605 | 03/05/2017 | 03/05/2017 | Book | Term Loan | |||||
Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 81901 | 658.8 Z-36 | 3000260097 | 03/05/2017 | 03/05/2017 | Book | Term Loan |