Marketing / (Գրառման հմ. 32734)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00954nam a2200325 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000044755 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230826153137.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980406s1984 ai |||||||||||||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-471-86493-5 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | William Zikmund, Michael D'Amico. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | John Wiley & Sons , |
| Date of publication, distribution, etc. | 1984. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 734 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index, glossary, photo credits |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Multiple market segmentation |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | National brand |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Nonprice competition |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Out-of-stock losses |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Reverse distribution |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Social responsibility |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Standart Industrial Classification System |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Target markets |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Ultimate consumer |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Vertical marketing system |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Zone pricing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | D'Amico, Michael |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 77804 | 658.8 Z-36 | 3000044605 | 03/05/2017 | 03/05/2017 | Book | Term Loan | |||||
| Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 81901 | 658.8 Z-36 | 3000260097 | 03/05/2017 | 03/05/2017 | Book | Term Loan |