Marketing /
Zikmund, William
Marketing / William Zikmund, Michael D'Amico. - New York : John Wiley & Sons , 1984. - 734 p.
Includes index, glossary, photo credits
0-471-86493-5
Marketing
Multiple market segmentation National brand Nonprice competition Out-of-stock losses Reverse distribution Social responsibility Standart Industrial Classification System Target markets Ultimate consumer Vertical marketing system Zone pricing
Marketing / William Zikmund, Michael D'Amico. - New York : John Wiley & Sons , 1984. - 734 p.
Includes index, glossary, photo credits
0-471-86493-5
Marketing
Multiple market segmentation National brand Nonprice competition Out-of-stock losses Reverse distribution Social responsibility Standart Industrial Classification System Target markets Ultimate consumer Vertical marketing system Zone pricing