Marketing research : (Գրառման հմ. 32730)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00978nam a2200325 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000044747 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230826153134.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980408s1989 ai |||||||||||||eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-256-06813-5 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | Text and cases / |
| Statement of responsibility, etc. | Harper W. Boyd, Ralph Ph.D. Westfall, Stanley F. Stasch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, Illinois : |
| Name of publisher, distributor, etc. | Richard D.Irwin, Inc. , |
| Date of publication, distribution, etc. | 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 816 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and appendixes, index |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Inquiry |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing research |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Observation method |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Product research |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Research procedure evaluation |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Research process |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Research report |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Research types |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Sales forecasting |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Westfall, Ralph |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stasch, Stanley F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 77827 | 658.8 B-83 | 2500203842 | 03/05/2017 | 03/05/2017 | Book | Term Loan |