Marketing research : Text and cases /
Boyd, Harper W.
Marketing research : Text and cases / Harper W. Boyd, Ralph Ph.D. Westfall, Stanley F. Stasch. - 7th ed. - Homewood, Illinois : Richard D.Irwin, Inc. , 1989. - 816 p.
Includes bibliographical references and appendixes, index
0-256-06813-5
Marketing
Inquiry Marketing research Observation method Product research Research procedure evaluation Research process Research report Research types Sales forecasting
Marketing research : Text and cases / Harper W. Boyd, Ralph Ph.D. Westfall, Stanley F. Stasch. - 7th ed. - Homewood, Illinois : Richard D.Irwin, Inc. , 1989. - 816 p.
Includes bibliographical references and appendixes, index
0-256-06813-5
Marketing
Inquiry Marketing research Observation method Product research Research procedure evaluation Research process Research report Research types Sales forecasting