Marketing / (Գրառման հմ. 32721)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00780nam a2200277 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000044737 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230826153128.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030329s1986 ||||||||||||||||||||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-044207-X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Myers, James H. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | James H. Myers. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, Inc. , |
| Date of publication, distribution, etc. | 1986. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 597 p. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographies and index |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand loyalty |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Cash-and-carry wholesalers |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Defensive packaging |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Federal Trade Commission |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Financial services |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Market potential |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Market segmentation |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Cost, normal purchase price | Inventory number | Shelving control number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ընթերցասրահ | American University Library of Armenia | American University Library of Armenia | 03/05/2017 | 658.8 MYE | AUA-PL-0003796 | 03/05/2017 | 03/05/2017 | Book | 30 | ||||||||
| MD | Scientific Technical Library | Scientific Technical Library | 03/05/2017 | 339 M 99 | ST0014549 | 03/05/2017 | 03/05/2017 | Book | Three Hour Loan | 8208.00 | 600695 | 127 | |||||
| Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 658.8 M-99 | 2500204131 | 03/05/2017 | 03/05/2017 | Book | Term Loan | 77807 |