Նորմալ դիտում MARC դիտում ISBD Դիտում

Myers, James H.

Marketing / James H. Myers. - New York : McGraw-Hill, Inc. , 1986. - 597 p. - McGraw-Hill series in marketing .

Includes bibliographies and index

ISBN: 0-07-044207-X

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Brand loyalty Cash-and-carry wholesalers Defensive packaging Federal Trade Commission Financial services Market potential Market segmentation