Marketing mistakes / (Գրառման հմ. 32720)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00817nam a2200301 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000044736 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230826153127.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030329s1986 ||||||||||||||||||||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-471-83052-6 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Robert F. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing mistakes / |
| Statement of responsibility, etc. | Robert F. Hartley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | John Wiley & Sons , |
| Date of publication, distribution, etc. | 1986. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 296 p. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Adidas |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Coors |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Dangers of rash growth |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Errors in marketing strategy |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Fallacy of conservatism |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Gillette Company |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing advantage slip away |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Mishandling the public image |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Penney Company |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Slip away |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 77860 | 658.8 H-31 | 2500204604 | 03/05/2017 | 03/05/2017 | Book | Term Loan |