Marketing mistakes /
Hartley, Robert F.
Marketing mistakes / Robert F. Hartley. - 3rd ed. - New York : John Wiley & Sons , 1986. - 296 p.
0-471-83052-6
Marketing
Adidas Coors Dangers of rash growth Errors in marketing strategy Fallacy of conservatism Gillette Company Marketing advantage slip away Mishandling the public image Penney Company Slip away
Marketing mistakes / Robert F. Hartley. - 3rd ed. - New York : John Wiley & Sons , 1986. - 296 p.
0-471-83052-6
Marketing
Adidas Coors Dangers of rash growth Errors in marketing strategy Fallacy of conservatism Gillette Company Marketing advantage slip away Mishandling the public image Penney Company Slip away