Marketing decision making : (Գրառման հմ. 32706)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00913nam a2200301 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000044720 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230826153117.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030329s1979 ||||||||||||||||||||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-538-19510-X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Dell, William F. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing decision making : |
| Remainder of title | Analytic framework and cases / |
| Statement of responsibility, etc. | William F. O'Dell, Andrew C. Ruppel, Robert H. Trent. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati, Ohio : |
| Name of publisher, distributor, etc. | South-Western Publ. Co. , |
| Date of publication, distribution, etc. | 1979. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 362 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Accounting data |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Breakeven point |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Capital budgeting process |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Decision making |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Diverse-cost criteria |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing decision |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Recognizing the environment |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ruppel, Andrew C. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trent, Robert H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 658 O-22 | 250080900A | 03/05/2017 | 03/05/2017 | Book | Term Loan |