Marketing decision making : Analytic framework and cases /
O'Dell, William F.
Marketing decision making : Analytic framework and cases / William F. O'Dell, Andrew C. Ruppel, Robert H. Trent. - 2nd ed. - Cincinnati, Ohio : South-Western Publ. Co. , 1979. - vi, 362 p.
Includes index.
0-538-19510-X
Marketing
Accounting data Breakeven point Capital budgeting process Decision making Diverse-cost criteria Marketing decision Recognizing the environment
Marketing decision making : Analytic framework and cases / William F. O'Dell, Andrew C. Ruppel, Robert H. Trent. - 2nd ed. - Cincinnati, Ohio : South-Western Publ. Co. , 1979. - vi, 362 p.
Includes index.
0-538-19510-X
Marketing
Accounting data Breakeven point Capital budgeting process Decision making Diverse-cost criteria Marketing decision Recognizing the environment