Marketing / (Գրառման հմ. 32697)
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000 -LEADER | |
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fixed length control field | 00951nam a2200313 u 4500 |
001 - CONTROL NUMBER | |
control field | 000044711 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230826153110.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 030329s1985 ||||||||||||||||||||eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0-673-15925-6 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Murphy, Patrick E. |
245 10 - TITLE STATEMENT | |
Title | Marketing / |
Statement of responsibility, etc. | Patrick E. Murphy, Ben M. Enis ; Consult. ed. Thomas C. Kinner. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Glenview, Illinois ; |
-- | London : |
Name of publisher, distributor, etc. | Scott, Foresman and Co., |
Date of publication, distribution, etc. | 1985. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 654 p. |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | Scott, Foresman series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographies and index |
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Channels of distribution |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Market research |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Market segmentation |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Marketing environment |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Marketing strategy |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Planning |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Test marketing |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Vertical marketing system |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Enis, Ben M. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kinner, Thomas |
Relator code | edt |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
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Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 77809 | 339.9 M-96 | 3000044564 | 03/05/2017 | 03/05/2017 | Book | Term Loan |