Marketing /
Murphy, Patrick E.
Marketing / Patrick E. Murphy, Ben M. Enis ; Consult. ed. Thomas C. Kinner. - Glenview, Illinois ; London : Scott, Foresman and Co., 1985. - 654 p. - Scott, Foresman series in marketing .
Includes bibliographies and index
0-673-15925-6
Marketing
Channels of distribution Market research Market segmentation Marketing environment Marketing strategy Planning Test marketing Vertical marketing system
Marketing / Patrick E. Murphy, Ben M. Enis ; Consult. ed. Thomas C. Kinner. - Glenview, Illinois ; London : Scott, Foresman and Co., 1985. - 654 p. - Scott, Foresman series in marketing .
Includes bibliographies and index
0-673-15925-6
Marketing
Channels of distribution Market research Market segmentation Marketing environment Marketing strategy Planning Test marketing Vertical marketing system