Contemporary marketing / (Գրառման հմ. 28692)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00918nam a2200313 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000035280 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230826144945.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980320s1989 ||| |||||||||||||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-03-022814-X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-03-028523-2 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boone, Louis |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary marketing / |
| Statement of responsibility, etc. | Boone, Louis E., Kurtz, David L. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Dryden Press, |
| Date of publication, distribution, etc. | 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 700 p. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Dryen Press series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliography and index, glossary |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Organizational behavior |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Accessory equipment |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand hostaging |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Commodity rate |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Demographic segmentation |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Embargo |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Global marketing strategy |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kurtz, David L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 77801 | 658.8 B-77 | 3000044194 | 03/05/2017 | 03/05/2017 | Book | Term Loan |