Contemporary marketing /
Boone, Louis
Contemporary marketing / Boone, Louis E., Kurtz, David L. - 6th ed. - Chicago ; New York : Dryden Press, 1989. - 700 p. - The Dryen Press series in marketing .
Includes bibliography and index, glossary
0-03-022814-X 0-03-028523-2
Marketing
Organizational behavior
Accessory equipment Brand hostaging Commodity rate Demographic segmentation Embargo Global marketing strategy
Contemporary marketing / Boone, Louis E., Kurtz, David L. - 6th ed. - Chicago ; New York : Dryden Press, 1989. - 700 p. - The Dryen Press series in marketing .
Includes bibliography and index, glossary
0-03-022814-X 0-03-028523-2
Marketing
Organizational behavior
Accessory equipment Brand hostaging Commodity rate Demographic segmentation Embargo Global marketing strategy