Реклама: внушение и манипуляция : (Գրառման հմ. 229127)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01530nam a2200265 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000276149 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AM-YeNLA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221216215851.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031024s2001 ai r 000 0 rus d |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | rus |
| 245 00 - TITLE STATEMENT | |
| Title | Реклама: внушение и манипуляция : |
| Remainder of title | Медиа-ориентированный подход : Учеб. пос. для вузов / |
| Statement of responsibility, etc. | Ред.-сост. Д.Я. Райгородский. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Самара : |
| Name of publisher, distributor, etc. | Издательский дом "Бахрах-М", |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 752 с. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | [ Симбиоз между рекламой СМИ привел к тому, что рекламе удалось полностью поглотить функцию пропаганды. Важно точно определить психологическое состояние "мишени воздействия" - все остальное - лишь психологическая технология. Эта книга предназначена психологам, социологам, менеджерам, специалистам PR рекламы и средств массовой информации ]. |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Реклама |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | СМИ |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Пропагада |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Психолог |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Социолог |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Менеджер |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Специалист |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | PR |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Райгородский, Д.Я. |
| Relator term | ред. |
| Relator code | edt |
| Relator term | сост. |
| Relator code | com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Shelving control number | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Գրքային հավաքածու | Scientific Technical Library | Scientific Technical Library | 05/05/2017 | 1795.00 | 127 | 659 Р 361 | B-0018277 | 05/05/2017 | 05/05/2017 |