Marketing services :
Berry, Leonard L
Marketing services : competing through quality / by Leonard L. Berry, A. Parasuraman. - New York, N.Y. : Free Press, 1991. - xi, 212 p. : ill. ; 24 cm.
Includes bibliographical references : (p. 191-203) and index.
002903079X
Customer services.
Service industries--Marketing.
Marketing services : competing through quality / by Leonard L. Berry, A. Parasuraman. - New York, N.Y. : Free Press, 1991. - xi, 212 p. : ill. ; 24 cm.
Includes bibliographical references : (p. 191-203) and index.
002903079X
Customer services.
Service industries--Marketing.