Consumer behavior and marketing action /
Assael, Henry.
Consumer behavior and marketing action / by Henry Assael. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., 1998. - xviii, 718 p. : ill. ; 24 cm.
Includes bibliographical references : (p. 656-688) and index.
Consumer behavior : a managerial and consumer perspective--Consumer decision making--The individual consumer : cognitive and experiental processes.
0538867701
Consumer behavior.
Motivation research (Marketing).
Consumer behavior and marketing action / by Henry Assael. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., 1998. - xviii, 718 p. : ill. ; 24 cm.
Includes bibliographical references : (p. 656-688) and index.
Consumer behavior : a managerial and consumer perspective--Consumer decision making--The individual consumer : cognitive and experiental processes.
0538867701
Consumer behavior.
Motivation research (Marketing).