Marketing management in the 21st century /
Capon, Noel.
Marketing management in the 21st century / Marketing management in the twenty-first century. by Noel Capon, James Mac Hulbert. - Upper Saddle River, N.J. : Prentice Hall, 2001. - xvii, 637 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
Marketing and the firm--Fundamentals for strategic marketing--The tasks of marketing.
013915695X (pbk.)
Marketing--Management.
Marketing management in the 21st century / Marketing management in the twenty-first century. by Noel Capon, James Mac Hulbert. - Upper Saddle River, N.J. : Prentice Hall, 2001. - xvii, 637 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
Marketing and the firm--Fundamentals for strategic marketing--The tasks of marketing.
013915695X (pbk.)
Marketing--Management.