International marketing /
Cateora, Philip R.
International marketing / by Philip R. Cateora, John L. Graham. - 10th ed. - Boston, Mass. : Irwin/McGraw-Hill, 1999. - xxv, 721 p. : ill. - The Irwin/McGraw-Hill Series in Marketing. .
Includes index.
The cultural environment of global markets--Assessing global market opportunities.
0256259828
Export marketing.
International business enterprises.
International marketing / by Philip R. Cateora, John L. Graham. - 10th ed. - Boston, Mass. : Irwin/McGraw-Hill, 1999. - xxv, 721 p. : ill. - The Irwin/McGraw-Hill Series in Marketing. .
Includes index.
The cultural environment of global markets--Assessing global market opportunities.
0256259828
Export marketing.
International business enterprises.