Market response models :
Hanssens, Dominique.
Market response models : econometric and time series analysis / by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz. - Boston, Mass. : Kluwer Academic, 1990. - xii, 388 p. - International Series in Quantitative Marketing. .
Includes bibliographical references and index. Contents : Econometric and time series model building--ETS models in marketing.
079239013X
Marketing surveys--Econometric models.
Sales forecasting--Econometric models.
Time series analysis.
Market response models : econometric and time series analysis / by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz. - Boston, Mass. : Kluwer Academic, 1990. - xii, 388 p. - International Series in Quantitative Marketing. .
Includes bibliographical references and index. Contents : Econometric and time series model building--ETS models in marketing.
079239013X
Marketing surveys--Econometric models.
Sales forecasting--Econometric models.
Time series analysis.