Principles of marketing :
Kotler, Philip.
Principles of marketing : annotations and instructor's manual / Philip Kotler, Gary Armstrong, Richard G. Starr. - 5th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1991. - I-76, xxiii, 711 p. : ill. - Prentice Hall Series in Marketing. .
Includes index. Annotation's and instructor's edition.
0137216149
Marketing.
Principles of marketing : annotations and instructor's manual / Philip Kotler, Gary Armstrong, Richard G. Starr. - 5th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1991. - I-76, xxiii, 711 p. : ill. - Prentice Hall Series in Marketing. .
Includes index. Annotation's and instructor's edition.
0137216149
Marketing.