Strategic database marketing :
Hughes, Arthur M.
Strategic database marketing : the masterplan for starting and managing a profitable, cutomer-based marketing program / Arthur M. Hughes. - Homewood, Ill. : Irwin, 1994. - xi, 352 p.
Includes index.
1557385513
Marketing--Data processing.
Strategic planning.
Strategic database marketing : the masterplan for starting and managing a profitable, cutomer-based marketing program / Arthur M. Hughes. - Homewood, Ill. : Irwin, 1994. - xi, 352 p.
Includes index.
1557385513
Marketing--Data processing.
Strategic planning.