Basic marketing : a managerial approach /
McCarthy, E. Jerome.
Basic marketing : a managerial approach / by E. Jerome McCarthy, William D. Perreault. - 9th ed. - Homewood, IL : Irwin, 1987. - xviii, 749 p. : ill.
0256036497
Marketing.
Marketing management.
Basic marketing : a managerial approach / by E. Jerome McCarthy, William D. Perreault. - 9th ed. - Homewood, IL : Irwin, 1987. - xviii, 749 p. : ill.
0256036497
Marketing.
Marketing management.