Basic Marketing Research /
Churchill, Gilbert A.
Basic Marketing Research / Gilbert A.Churchill. - 3rd ed. - Philadelphia ; San Diego, a. o. : The Dryden Press, 1996. - 863 p.
Index: p. 851-863
0-03-098367-3
Marketing
Measurement Basics
Analysis
Basic Marketing Research / Gilbert A.Churchill. - 3rd ed. - Philadelphia ; San Diego, a. o. : The Dryden Press, 1996. - 863 p.
Index: p. 851-863
0-03-098367-3
Marketing
Measurement Basics
Analysis