000			01030nam a2200205 a 4500
001			001117635
005			20170511110722.0
008			151202s2002 |||| |||||||||| | eng c
020			_a0-316-34662-4
041	0		_aeng
100	1		_aGladwell, Malcolm
245	1	0	_aThe tipping point : _bhow little things can make a big difference / _cby Malcolm Gladwell.
260			_aBoston : _bLittle, Brown, _c2002.
300			_axii, 301 p. ; _c21 cm.
500			_aNew Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables
504			_aIncludes bibliographical references and index
650	1	4	_aSocial psychology
650	1	4	_aContagion (Social psychology)
650	1	4	_aCausation.
999			_c985644 _d985644