| 000 | 01014nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 001023136 | ||
| 005 | 20170511092321.0 | ||
| 008 | 140605s1989 sp r 000 0 eng d | ||
| 020 | _a8476155662 | ||
| 040 | _aAM-YeNLA | ||
| 041 | 0 |
_aspa _heng |
|
| 100 | 1 | _aRies, Al | |
| 245 | 1 | 0 |
_aPosicionamiento / _cAl Ries; Jack Trout; trad. Gloria Presa Ampudia; revisión técnica S. A. Swap; prólogo de Raul Peralba Fortuny. |
| 246 | 1 | 1 |
_aPositioning _bThe battle for your mind |
| 246 | 1 | 4 |
_aPosicionamiento _bEl concepto que ha revolucionado la comunicacicionamientón publicitaria y el marketing |
| 250 | _aEdición revisada | ||
| 260 |
_aMadrid etc. : _bMcGraw - Hill, _c1989. |
||
| 300 |
_aXIX, 155 p. ; _c24 cm. |
||
| 440 | 0 | _aMcGraw-Hill de management series | |
| 500 | _aWith softcover | ||
| 650 | 1 | 4 |
_aPositioning _xAdvertising |
| 650 | 1 | 4 |
_aBusiness & economics _xAdvertising & Promotion |
| 700 | 1 |
_aTrout, Jack _4aut |
|
| 700 | 1 |
_aAmpudia, Gloria Presa _4trl |
|
| 700 | 1 |
_aFortuny, Raul Peralba _4aui |
|
| 999 |
_c911946 _d911946 |
||