000			01114nam a2200241 a 4500
001			000992759
005			20230708182010.0
008			131114s2007 enk r 000 0 eng d
020			_a0-7494-4752-4
041	0		_aeng
100	1		_aHunt, Terry _d1955-
245	1	0	_aScoring points : _bhow Tesco continues to win customer loyalty / _cBy T. Hunt, Clive Humby, Tim Phillips.
250			_a2nd ed.
260			_aLondon ; _aPhiladelphia : _bKogan Page, _c2007.
300			_aX, 294 p. : _bill. ; _c24 cm.
500			_aWith supervover
504			_aIndex: p. 285-294
505	0		_aCont.: Questions of loyalty -- Making loyalty pay -- Clubcard on trial -- Because we can -- Every little helped -- Data, lovely data -- Four Christmases a year -- The quarterly me -- You are what you eat -- Lifestyles become habits -- Launching a bank -- Babies, beauty and wine -- A bigger deal -- From mouse to house -- Five challenges for the future.
610	1	4	_aTesco _xHistory _cFirm _y20th century
650	1	4	_aCustomer loyalty programs _vCase Studies
700	1		_aHumby, Clive _4aut
700	1		_aPhillips, Tim _4aut _d1967-
999			_c885369 _d885369