| 000 | 00744cam a22002412a 4500 | ||
|---|---|---|---|
| 001 | 000853906 | ||
| 003 | UkOxU | ||
| 005 | 20230826102839.0 | ||
| 008 | 500101s1983 nyua b 001 0 eng d | ||
| 020 | _a0471098477 | ||
| 041 | 0 | _aeng | |
| 100 | 1 | _aDalrymple, Douglas J. | |
| 245 | 1 | 0 |
_aMarketing management : _bstrategy and cases / _cDouglas J. Dalrymple, Leonard J. Parsons. |
| 250 | _a3rd ed | ||
| 260 |
_aNew York : _bWiley, _cc1983. |
||
| 300 |
_axiii, 821 p. : _bill. ; _c24 cm. |
||
| 440 | 0 | 0 |
_aWiley series in marketing, _x0273-2955 |
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 1 | 4 |
_aMarketing _xManagement |
| 650 | 1 | 4 |
_aMarketing _xManagement _xCase studies |
| 700 | 1 | _aParsons, Leonard J. | |
| 999 |
_c757995 _d757995 |
||
| 942 | _cBK | ||