000			00587nam a2200193 u 4500
001			000846074
005			20230529001853.0
008			111115s1994 ||||||||||||||||||||eng|c
041	0		_aeng
100	1		_aMcCarthy, Jerome E.
245	1	0	_aEssentials of marketing : _bA global-managerial approach / _cJ.E. McCarthy, W.D. Perreault.
250			_a6-th ed.
260			_aBoston ; _aSydney : _bIrwin, _c1994.
300			_axxiii, 552 p. : _bill. ; _c26 cm.
440		0	_aThe Irwin Series in Marketing
500			_aIncludes index
650	1	4	_aMarketing
700	1		_aPerreault, William D.
999			_c750367 _d750367