000			00715nam a22002174a 4500
001			000841539
005			20170507222941.0
008			111026s2003 ||||||||||||||||||||eng|c
020			_a0324113803
041	0		_aeng
100	1		_aO'Guinn, Thomas C.
245	1	0	_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
250			_a3rd ed.
260			_aMason, Ohio : _bThomson/South-Western, _cc2003.
300			_axxxix, 773 p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
650		0	_aAdvertising.
650		0	_aAdvertising media planning.
700	1		_aAllen, Chris T. _4aut
700	1		_aSemenik, Richard J. _4aut
999			_c745917 _d745917