| 000 | 00880nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 000697677 | ||
| 003 | AM-YeNLA | ||
| 005 | 20220410220520.0 | ||
| 008 | 091116s1993 |||||| |||||||||||||eng|c | ||
| 020 | _a0-8058-0659-8 (cloth) | ||
| 020 | _a0-8058-1308-X (pbk.) | ||
| 041 | 0 | _aeng | |
| 100 | 1 |
_aLacy, Stephen, _d1948- |
|
| 245 | 1 | 0 |
_aMedia management : _ba casebook approach / _cStephen Lacy, Ardyth B. Sohn, Jan LeBlanc Wicks ; contributing authors, George Sylvie, Angela Powers, Nora J. Rifon. |
| 260 |
_aHillsdale, N.J. : _bL. Earlbaum Associates, _c1993. |
||
| 300 |
_axiv, 391 p. ; _c25 cm. |
||
| 440 | 0 | _aCommunication textbook series | |
| 504 | _aIncludes bibliographical references (p. 372-383) and indexes. | ||
| 650 | 0 |
_aMass media _xManagement _xCase studies. |
|
| 700 | 1 |
_aSohn, Ardyth Broadrick, _d1946- |
|
| 700 | 1 | _aWicks, Jan LeBlanc. | |
| 942 |
_2udc _cBK |
||
| 999 |
_c610534 _d610534 |
||