000			00466nam a2200169 u 4500
001			000005850
005			20230826141036.0
008			021216s1998 ai r 000 0 eng d
020			_a0-7517-4072-1
040			_aAM, AiYeEPHG
245	0	0	_aCIM. _nPaper 9, _pMarketing Communications Strategy : _bStudy Text : Diploma.
250			_a5th ed.
260			_aLondon : _bBPP Publ, _c1998.
300			_aXIV, 352 p.
650	1	4	_aMarketing-Management _9244865
999			_c5480 _d5480
942			_cBK