000			00788pam a2200229 a 4500
001			000565156
005			20170507010649.0
008			930722s1994 ilua b 001 0 eng
020			_a025613412X
040			_aDLC _cDLC _dDLC
041	0		_aeng
100	1		_aArens, William F.
245	1	0	_aContemporary advertising / _cWilliam F. Arens, Courtland L. Bovee ; with the editorial collaboration of Jack J. Whidden.
250			_a5th ed.
260			_aBurr Ridge, Ill. : _bIrwin, _cc1994.
300			_axxx, 573, [81] p. : _bill. (some col.) ; _c29 cm.
440		4	_aThe Irwin series in marketing
500			_aBovee's name appears first on previous editions.
504			_aIncludes bibliographical references and indexes.
650	1	4	_aAdvertising.
700	1		_aBovee, Courtland L.
999			_c490086 _d490086