000 | 00509nam a2200181 u 4500 | ||
---|---|---|---|
001 | 000004602 | ||
005 | 20230826140009.0 | ||
008 | 021205s1997 ai r 000 0 rus d | ||
020 | _a0-538-85283-6 | ||
040 | _aAM, AiYeEPHG | ||
100 | 1 | _aJain, Subhash C. | |
245 | 1 | 0 |
_aMarketing Planning & Strategy / _cSubhash C. Jain. |
250 | _a5th ed. | ||
260 |
_aCincinnati, Illinois : _bSouth-Western College Publ., _c1997. |
||
300 | _aXVIII, 844 p. | ||
650 | 1 | 4 |
_aMarketing-Management _9244865 |
999 |
_c4303 _d4303 |
||
942 | _cBK |