000 00509nam a2200181 u 4500
001 000004602
005 20230826140009.0
008 021205s1997 ai r 000 0 rus d
020 _a0-538-85283-6
040 _aAM, AiYeEPHG
100 1 _aJain, Subhash C.
245 1 0 _aMarketing Planning & Strategy /
_cSubhash C. Jain.
250 _a5th ed.
260 _aCincinnati, Illinois :
_bSouth-Western College Publ.,
_c1997.
300 _aXVIII, 844 p.
650 1 4 _aMarketing-Management
_9244865
999 _c4303
_d4303
942 _cBK