| 000 | 00762cam a22002534a 4500 | ||
|---|---|---|---|
| 001 | 000473479 | ||
| 003 | AM-YeNLA | ||
| 005 | 20190426125023.0 | ||
| 008 | 030203s2003 njua|||||b||||001|0|eng|d | ||
| 020 | _a0471229172 | ||
| 040 |
_aUKM _cUKM _dTJC _dDLC |
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| 041 | 0 | _aeng | |
| 100 | 1 | _aSchmetterer, Bob | |
| 245 | 1 | 0 |
_aLeap : _bA revolution in creative business strategy / _cBob Schmetterer. |
| 260 |
_aHoboken, N.J. : _bWiley, _c2003. |
||
| 300 |
_axii, 241 p. _bill. ; _c24 cm. |
||
| 500 | _a"An Adweek book." | ||
| 504 | _aIncludes bibliogr. references (p. [226]-230) and index. | ||
| 650 | 0 |
_aMarketing _xPlanning |
|
| 650 | 0 |
_aAdvertising _xPlanning |
|
| 650 | 0 | _aStrategic planning | |
| 650 | 0 | _aBusiness planning | |
| 650 | 0 | _aIndustrial management | |
| 999 |
_c406955 _d406955 |
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