000			01104nam a2200253 a 4500
001			000453908
003			Q Series
005			20170506191512.0
008			050427s1999 ilua 001 0 eng d
020			_a1887229043
040			_cAUA _dAUA
245	0	0	_aAdvertising & the business of brands : _ban introduction to careers and concepts in advertising and marketing / _cby Bruce Bendinger ... [et al.].
246	3	0	_aAdvertising and the business of brands : _ban introduction to careers and concepts in advertising and marketing.
246	3	0	_aThe business of brands.
246	3	0	_aAn introduction to careers and concepts in advertising and marketing.
250			_aClass-testing version.
260			_aChicago, Ill. : _bThe Copy Workshop, _c1999.
300			_a650 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	2		_aThe evolution of advertising--From advertising to marketing--The modern marketplace--Advertising and society.
650		0	_aAdvertising copy _xProblems, exercises, etc.
650		0	_aAdvertising.
856	4	2	_uhttp://www.adbuzz.com
999			_c388115 _d388115