000 00914nam a2200253 a 4500
001 000453812
003 Q Series
005 20230928160658.0
008 050318s1979 ilua f 001 0 eng d
020 _a0850131030
040 _aDLC
_cAUA
_dAUA
245 0 4 _aThe Dartnell sales promotion handbook /
_cedited by Ovid Riso.
246 3 0 _aSales promotion handbook.
246 3 5 _aThe Dartnell handbook for sales, advertising and sales promotion executives.
250 _a7th ed.
260 _aChicago, Ill. :
_bThe Dartnell Corp.,
_c1979.
300 _a1208 p. :
_bill. ;
_c23 cm.
500 _aIncludes index.
505 2 _aThe responsibilities of sales promotion--Techniques and tools of sales promotion--The channels of distribution.
650 0 _aSales promotion
_xHandbooks, manuals, etc.
650 0 _aMarketing
_xHandbooks, manuals, etc.
700 1 _aRiso, Ovid.
710 2 _aDartnell Corporation.
999 _c388026
_d388026