000			00881nam a2200241 a 4500
001			4038
003			Q Series
005			20170506191242.0
008			050811s2001 caua 001 0 eng d
020			_a053455783X
040			_aDLC _cAUA _dAUA
100	1		_aJewler, A. Jerome.
245	1	0	_aCreative strategy in advertising / _cby A. Jerome Jewler, Bonnie L. Drewniany.
250			_a7th ed.
260			_aBelmont, Calif. : _bWadsworth, _c2001.
300			_axiv, 312 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references : (p. 295-299) and index.
505	2		_aCreating unexpected but relevant selling messages--Targeting a diverse marketplace--Fact-finding : the basis for effective creative work.
650		0	_aAdvertising copy.
650		0	_aAdvertising layout and typography.
700	1		_aDrewniany, Bonnie L.
856	4	2	_uhttp://www.wadsworth.com
999			_c387000 _d387000