000			00902nam a2200217 a 4500
001			4023
003			Q Series
005			20170506191241.0
008			050810s1996 txua 001 0 eng d
020			_a0030128986
040			_aDLC _cAUA _dAUA
245	0	0	_aAdvertising campaign strategy : _ba guide to marketing communication plans / _cby Donald Parente ... [et al.].
260			_aFort Worth, Tex. : _bDryden Press, _c1996.
300			_axx, 363 p. : _bill. ; _c24 cm.
440		4	_aThe Dryden Press Series in Marketing.
504			_aIncludes bibliographical references and index.
505	2		_aAdvertising from a marketing communication perspective--The research foundation I : understanding clients and consumers--The research foundation II : market, product and competitive analysis.
650		0	_aAdvertising campaigns.
650		0	_aCommunication in marketing.
700	1		_aParente, Donald.
999			_c386984 _d386984