000			00968nam a2200217 a 4500
001			4021
003			Q Series
005			20170506191241.0
008			050810s1996 nyua 001 0 eng d
020			_a1560247371
040			_aDLC _cAUA _dAUA
245	0	0	_aGlobal perspectives in cross-cultural and cross-national consumer research / _cedited by Lalita A. Manrai, Ajay K. Manrai.
260			_aNew York, N.Y. : _bInternational Business Press, _c1996.
300			_a242 p. : _bill. ; _c22 cm.
500			_a"Has also been published as Journal of international consumer marketing, volume 8, numbers 3/4, 1996"--T.p. verso.
504	0		_aIncludes bibliographical references and index.
505	2		_aCurrent issues in the cross-cultural ans cross-national consumer research--Hyperreality and globalization : culture in the age of Ronald McDonald.
650		0	_aConsumers _xResearch _xCross-cultural studies.
700	1		_aManrai, Lalita A.
700	1		_aManrai, Ajay K.
999			_c386983 _d386983