000 | 01026nam a2200241 a 4500 | ||
---|---|---|---|
001 | 4014 | ||
003 | Q Series | ||
005 | 20170506191241.0 | ||
008 | 050810s1991 nyua 001 0 eng d | ||
020 | _a002903079X | ||
040 |
_aDLC _cAUA _dAUA |
||
100 | 1 | _aBerry, Leonard L | |
245 | 1 | 0 |
_aMarketing services : _bcompeting through quality / _cby Leonard L. Berry, A. Parasuraman. |
260 |
_aNew York, N.Y. : _bFree Press, _c1991. |
||
300 |
_axi, 212 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references : (p. 191-203) and index. | ||
505 | 2 | _An integrative framework for marketing services--Quality : the foundation for services marketing--Building a services marketing organization. | |
650 | 0 | _aCustomer services. | |
650 | 0 |
_aService industries _xMarketing. |
|
700 | 1 | _aParasuraman, A. | |
856 | 4 | 2 |
_oContributor biographical information _uhttp://www.loc.gov/catdir/bios/simon051/91013029.html |
856 | 4 | 2 |
_oPublisher description _uhttp://www.loc.gov/catdir/description/simon031/91013029.html |
999 |
_c386978 _d386978 |