000 01026nam a2200241 a 4500
001 4014
003 Q Series
005 20170506191241.0
008 050810s1991 nyua 001 0 eng d
020 _a002903079X
040 _aDLC
_cAUA
_dAUA
100 1 _aBerry, Leonard L
245 1 0 _aMarketing services :
_bcompeting through quality /
_cby Leonard L. Berry, A. Parasuraman.
260 _aNew York, N.Y. :
_bFree Press,
_c1991.
300 _axi, 212 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references : (p. 191-203) and index.
505 2 _An integrative framework for marketing services--Quality : the foundation for services marketing--Building a services marketing organization.
650 0 _aCustomer services.
650 0 _aService industries
_xMarketing.
700 1 _aParasuraman, A.
856 4 2 _oContributor biographical information
_uhttp://www.loc.gov/catdir/bios/simon051/91013029.html
856 4 2 _oPublisher description
_uhttp://www.loc.gov/catdir/description/simon031/91013029.html
999 _c386978
_d386978