000			00908nam a2200253 a 4500
001			4010
003			Q Series
005			20170506191241.0
008			050810s2001 nyua 001 0 eng d
020			_a0471363405
040			_aDLC _cAUA _dAUA
100	1		_aAaker, David A.
245	1	0	_aMarketing research / _cby David A. Aaker, V. Kumar, George S. Day.
250			_a7th ed.
260			_aNew York, N.Y. : _bWiley, _c2001.
300			_axvi, 751 p. : _bill. ; _c27 cm.
504			_aIncludes bibliographical references and index.
505	2		_aThe nature and scope of marketing research--Data collection--Descriptive research.
650		0	_aMarketing research.
700	1		_aKumar, V.
700	1		_aDay, George S.
856	4	2	_oPublisher description _uhttp://www.loc.gov/catdir/description/wiley0310/00035933.html
856	4		_oTable of Contents _uhttp://www.loc.gov/catdir/toc/onix05/00035933.html
999			_c386976 _d386976