000			00759nam a2200217 a 4500
001			000452714
003			Q Series
005			20170506191241.0
008			050809s2000 txua 001 0 eng d
020			_a0030262186
040			_aDLC _cAUA _dAUA
100	1		_aZikmund, William G.
245	1	0	_aExploring marketing research / _cby William G. Zikmund.
250			_a7th ed.
260			_aFort Worth, Tex. : _bDryden Press, _c2000.
300			_axxxiii, 812 p. : _bill. (some col.) ; _c29 cm.
440		4	_aThe Dryden Press Series in Marketing.
500			_aIncludes glossary and index.
505	2		_aThe role of marketing research--Beginning stages of the research process--Research designs for collecting primary data.
650		0	_aMarketing research.
999			_c386972 _d386972