000			00732nam a2200217 a 4500
001			4003
003			Q Series
005			20170506191241.0
008			050809s1991 caua 001 0 eng d
020			_a053414778X
040			_aDLC _cAUA _dAUA
100	1		_aFletcher, Alan D.
245	1	0	_aFundamentals of advertising research / _cby Alan D. Fletcher, Thomas A. Bowers.
250			_a4th ed.
260			_aBelmont, Calif. : _bWadsworth Pub. Co., _c1991.
300			_axv, 364 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	2		_aThe nature of research--Conducting advertising research--Syndicated research sources.
650		0	_aAdvertising _xResearch.
700	1		_aBowers, Thomas A.
999			_c386970 _d386970