000			00744nam a2200205 a 4500
001			3988
003			Q Series
005			20170506191240.0
008			050809s2001 maua 001 0 eng d
020			_a0738204633
040			_aDLC _cAUA _dAUA
100	1		_aCooper, Robert Gravlin.
245	1	0	_aWinning at new products : _baccelerating the process from idea to launch / _cby Robert G. Cooper.
250			_a3rd ed.
260			_aCambridge, Mass. : _bPerseus Pub., _c2001.
300			_axiii, 425 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references : (p. 399-411) and index.
505	2		_aWinning is everything--New products : problems and pitfalls--What separates the winners from the losers?.
650		0	_aNew products.
999			_c386958 _d386958