000			00787nam a2200217 a 4500
001			3979
003			Q Series
005			20170506191240.0
008			050808s2001 njua 001 0 eng d
020			_a0130173924
040			_aDLC _cAUA _dAUA
100	1		_aLovelock, Christopher H.
245	1	0	_aServices marketing : _bpeople, technology, strategy / _cby Christopher H. Lovelock.
250			_a4th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _c2001.
300			_axvii, 717 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	2		_aUnderstanding services--Focus on customers and managing relationships--Creating value in a competitive market.
650		0	_aProfessions _xMarketing.
650		0	_aService industries _xMarketing.
999			_c386950 _d386950