000			00826nam a2200229 a 4500
001			000452678
003			Q Series
005			20170506191239.0
008			050808s2003 njua 001 0 eng d
020			_a0130497150 (international ed.)
040			_aDLC _cAUA _dAUA
100	1		_aKotler, Philip.
245	1	0	_aMarketing management / _cby Philip Kotler.
250			_a11th ed.
260			_aUpper Saddle River, N.J. : _bPearson Education International, _c2003.
300			_axxix, 706 p., various pagination : _bill. ; _c26 cm.
440		0	_aPrentice Hall Marketing.
500			_aInternational edition.
504			_aIncludes bibliographical references and indexes.
505	2		_aUnderstanding marketing management--Analysing marketing opportunities--Developing market strategies.
650	1	4	_aMarketing _xManagement.
999			_c386936 _d386936