000			00833nam a2200229 a 4500
001			3961
003			Q Series
005			20170506191239.0
008			050805s2001 njua 001 0 eng d
020			_a013915695X (pbk.)
040			_aDLC _cAUA _dAUA
100	1		_aCapon, Noel.
245	1	0	_aMarketing management in the 21st century / _cby Noel Capon, James Mac Hulbert.
246	3		_aMarketing management in the twenty-first century.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _c2001.
300			_axvii, 637 p. : _bill. (some col.) ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	2		_aMarketing and the firm--Fundamentals for strategic marketing--The tasks of marketing.
650		0	_aMarketing _xManagement.
700	1		_aHulbert, James M.
856	4	2	_uhttp://www.prenhall.com
999			_c386932 _d386932