| 000 | 00851nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 3959 | ||
| 003 | Q Series | ||
| 005 | 20170506191239.0 | ||
| 008 | 050805s2001 nyua 001 0 eng d | ||
| 020 | _a0471415723 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cAUA _dAUA |
||
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aStrategic market management / _cby David A. Aaker. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York, N.Y. : _bWiley, _c2001. |
||
| 300 |
_axiii, 338 p. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 2 | _introduction and overview--Strategic analysis--Alternative business strategies. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 856 | 4 | 2 |
_a3Publisher description _uhttp://www.loc.gov/catdir/description/wiley036/2001026190.html |
| 856 | 4 |
_oTable of Contents _uhttp://www.loc.gov/catdir/toc/onix07/2001026190.html |
|
| 999 |
_c386930 _d386930 |
||